AREAS OF EXPERTISE

Creative Team Leadership | Licensed Properties | Brand Strategy | Style Guide Development | Product Development I Brand Assurance | Results Oriented Creative Direction | Project Management  | Packaging | Entertainment and Consumer Products Focus

A creative and entrepreneurial minded leader with the ability to successfully sell ideas, inspire teams and drive franchise, branding and merchandising goals while setting design standards and context across multiple product categories, media and packaging configurations. A thought leader in the industry and successful brand architect for key stakeholders to include:

• Marvel Entertainment • Nickelodeon • Scholastic Media • Warner Bros •Consumer Products • Discovery Channel • Universal Studios • Tetris • MTV • HIT Entertainment • Spin Master • Hasbro

I believe that elegantly simple branding stories are best. I resist those who try to shoehorn in flavor of the month, one size fits all solutions where they have no reason to be.  I am of the mindset that collaboration is good and mentoring is crucial. I subscribe to the notion that some of the best creative is born out of smashing two seemingly unrelated ideas together then standing back to see what happens.  I am inclined to ask “What if?” rather than “Why”.